( Project Goals ) The project focused on building a distinctive beauty brand with a consistent and engaging presence across every customer touchpoint.
Our goal was to create a polished identity that communicates professionalism, quality and a welcoming salon experience. From the visual language and website to everyday social media communication, every element was designed to feel cohesive, recognizable and distinctly Lumina.
( Project Scope )
Our work covered the development of Lumina Nails & Lashes’ complete visual identity, the design of a modern and user-friendly website, and the creation of a consistent social media presence. As part of our ongoing social media management, we develop the content strategy, plan and produce creative assets, write captions, schedule posts and maintain the brand’s visual and verbal consistency across its digital channels.
The result is a flexible brand system that supports Lumina both online and in the salon environment. The visual identity establishes a recognizable foundation, while the website and ongoing social media communication help showcase services, strengthen customer relationships and support continuous brand growth.
( From Salon to Screen )
A successful beauty brand needs to communicate the same level of care and attention online that clients experience in the salon. Our task was to translate Lumina’s atmosphere into a cohesive digital identity that remains fresh, engaging and recognizable.
-
( 01 )Creating an elegant and contemporary brand image tailored to the nails and lashes market.
-
( 02 )Designing a clear, attractive and user-friendly website that introduces the salon and its services.
-
( 03 )Building a recognizable content system across posts, stories and campaign creatives.
-
( 04 )Managing the complete social media workflow, from strategy and content planning to publishing and continuous optimization.