( Project Goals ) This project brought together bold visual storytelling and a flexible campaign system designed to build excitement around every show.
Our goal was to translate the energy of each performer into visuals that could stop audiences both on the street and in their social feeds. The result had to be distinctive for every artist, while maintaining consistency across multiple formats, placements and campaign touchpoints.
( Project Scope )
We worked closely with the client’s team to develop and adapt campaign materials for a diverse programme of international artists. The visual system was designed to perform consistently across physical and digital environments, from monumental outdoor placements to fast-moving social media channels.
Our work covered creative concept development and visual direction, billboard and citylight poster design, as well as large-format outdoor advertising materials. We also created social media campaign assets, adapted the visuals for digital and print formats, and developed artist-specific visual treatments. Each design was delivered as production-ready artwork, prepared according to the relevant technical requirements.
(From Stage to Street)
A concert campaign has only a few seconds to make an impression. Our task was to transform the atmosphere and identity of each artist into bold, immediately readable visuals—without losing essential event information along the way.
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( 01 )Creating designs that remain striking and legible across monumental outdoor formats.
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( 02 )Giving every artist a unique visual presence while keeping the wider campaign coherent.
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( 03 )Adapting each concept seamlessly from billboards and citylights to social media feeds.
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( 04 )Balancing expressive imagery with dates, venues, ticket information and partner branding.